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What's happening at Promoted.
Stay informed with product updates, company news, and insights on how to sell smarter at your company.
Selling to people who aren't shopping: Why newsletter sponsorships don't convert
Your newsletter sponsorships aren't a brand play. You just made them one by accident. Here's the mechanic that gives non-intent audiences a reason to act before they close the tab. And the unit economics that decide whether you can run it.
How to Run Reddit Ads Like Google Ads for a Developer Tool
Most B2B teams run Reddit like Meta and get Meta results. Here's the playbook for treating Reddit like paid search for a developer-tool account — $19 CPA, 800 sign-ups, $15K spend over ten weeks.
Webinars Are Back. Here's Why That's Not a Joke.
I've watched maybe 15 webinars in the last five years. Fourteen of them were in the last few months. That's not because webinars got better. It's because the tools got interesting enough that I genuinely want to see how other people use them.
Introducing Promoted
Born from our decade of experience connecting publishers and advertisers, we are launching Promoted.com, our new advertiser-focused agency.