Promoted Direct Ad Buying.
With over 15 years of expertise, BuySellAds has mastered media planning, negotiation, and execution. In late 2024, we launched Promoted—an agency solution designed to extend our proven expertise to a wider range of advertisers beyond the BuySellAds network.
Why choose Promoted?
Promoted makes direct ad buying simpler, smarter, and more effective by:
- Streamlining the process of working with multiple publishers
- Identifying and unlocking access to high-value, niche communities
- Managing everything from media planning to campaign execution
We eliminate the complexities of direct ad buying, allowing your brand to focus on strategic initiatives while we manage the execution.
Our process.
Phase 1
Strategic Planning
- Define Objectives. Establish campaign goals and identify ideal customer profiles (ICPs).
- Source Opportunities. Compile a Request for Information (RFI) to evaluate a publisher's or influencer's partnership opportunities options.
- Standardize & Analyze. Review responses, assess pricing, and identify standout opportunities.
- Optimize & Negotiate. Present tailored recommendations, refine placements, and finalize budgets.
Phase 2
Seamless Execution
- Secure Placements. Execute insertion orders with approved publishers.
- Handle Payments. Manage all financial transactions with publishers efficiently.
- Coordinate Asset Submission. Maintain a single source of truth for creative assets.
- Provide Proof of Publication. Ensure transparency with detailed reporting.
- Continuous Monitoring. Watching pacing and performance, making real-time optimizations.
- Deliver Campaign Insights. Conclude each campaign with a comprehensive performance summary.
Fully Managed Service
Powering Your Campaigns
For brands seeking a hands-free experience, Promoted offers a fully managed service that includes:
- Content Calendar Alignment. We work from your campaign briefs to manage scheduling.
- Creative Production. Creative services available at an hourly rate.
- End-to-End Execution. We oversee decision-making, asset delivery, and performance tracking.
- Simple and Transparent Fees. A percent of media managed and clear hourly costs with approved project scopes.
With Promoted, direct ad buying is no longer a fragmented process, it's a streamlined strategy for maximizing results.
Real outcomes.
Bitkey approached Promoted looking to solve a complex problem in a very short amount of time. They asked how to support their holiday offer in only a few weeks, across 7 publishers, and 15 unique ad placements — from content, to podcast, to email.
We achieved their sales goal and kept their marketing team sane during the most notoriously stressful time of a marketer's year.
“Promoted helped us scale our endemic and direct media program during an incredibly hectic time, making it possible to plan and execute our holiday campaign.”
