The growth partner for companies ready to scale.
We start with GTM strategy, then execute across the channels that actually reach your audience. From Reddit and LinkedIn to developer networks, podcasts, and direct placements. No account managers. Just Matthew, working directly with your team.
About the Founder
Matthew Kammerer
Matthew Kammerer founded Promoted after 16 years at BuySellAds, where he led a 20-person media team and built long-term relationships with some of the most recognized brands in tech.
He's worked alongside growth teams at Slack, Atlassian, New Relic, and others. He's built Promoted to be the agency he always wished existed: founder-led, execution-focused, and deeply fluent in the channels that matter for technical, developer, and complex audiences. Experienced enough to know when a completely different playbook is the right call.
When you work with Promoted, you work with Matthew. That's by design.
How We Work
Strategy, execution, iteration.
Strategy First
Before we spend a dollar, we map your GTM: ICP, channels, messaging, and what success looks like. This is where most agencies skip ahead. We don’t.
Then We Execute
We run campaigns across paid social, search, niche ad networks, podcast sponsorships, direct email buys, and conference partnerships. If your audience is online somewhere, we know how to reach them there. Our experience saves you time and money.
We Stay in It With You
Performance data, honest assessment, and fast iteration. Every week. We tell you what’s working, what’s not, and what we’re testing next.
Who We Work With
Companies at an inflection point.
We work with companies at an inflection point, whether that's a Series A with a three-person marketing team and a growth mandate, an AI platform scaling past product-market fit, or an established brand entering a new channel for the first time.
Our clients have included B2B SaaS companies, developer tools, fintech platforms, consumer apps, and brands in industries most agencies don't have a playbook for. The common thread isn't the vertical. It's the need for an execution partner who can move fast, test smart, and operate like a member of the team.
We're probably not the right fit if you're pre-revenue or still figuring out what you're selling. When you're ready to grow, we are too.
Client Signals
- Post-PMF with defined ICP
- Real growth goals, not just awareness
- Small or overstretched marketing team
- Testing a new channel or market
- Needs a partner, not a vendor
Why Promoted
Not your typical agency.
Who you're working with
Others: Account manager who reports to a strategist who has a fractional team
Promoted: Matthew directly, every time
Channel knowledge
Others: Broad but surface-level
Promoted: Deep, especially technical & developer channels
Strategy
Others: Templated onboarding, generic playbook
Promoted: Built from scratch around your ICP and goals
Transparency
Others: Glossy reports, hard to read
Promoted: Plain-language weekly updates: what worked, what didn’t
Flexibility
Others: 6-month minimums, rigid scope
Promoted: Engagement structured around your needs
Niche channels
Others: Often skipped. Not in their toolkit.
Promoted: Reddit, dev networks, podcasts, direct buys. Core competency.
FAQ
Common questions
What you probably want to know before reaching out.
- What does Promoted actually do?
- Promoted is a paid media agency that handles both strategy and execution, from GTM planning and channel selection to hands-on campaign management, direct placements, and ongoing performance analysis. We work across platforms like Reddit, LinkedIn, Google, and Meta, as well as niche channels including developer ad networks, podcast sponsorships, direct email buys, and conference partnerships.
- Who do you typically work with?
- Companies at a growth inflection point: a Series A with a small marketing team and a mandate to scale, an AI platform pushing past product-market fit, or an established brand testing a new channel. Our clients have included B2B SaaS companies, developer tools, fintech platforms, consumer apps, and brands in industries most agencies don’t have a playbook for. The common thread is a need for an execution partner who moves fast and operates like a member of the team.
- How is this different from a traditional agency?
- Promoted is founder-led. Every engagement is run directly by Matthew Kammerer. No account managers, no handoffs to junior staff, no one learning your business on your dime. Matthew has 16+ years in paid media and brings operator-level experience to every client relationship. You get the expertise of a seasoned media lead without the overhead of a large agency.
- Do you specialize in developer or technical audiences?
- It’s a genuine strength, not a tagline. We’re deeply fluent in the channels that reach technical audiences: developer ad networks like Carbon and BuySellAds, community platforms like Reddit’s programming subreddits, direct buys on developer-focused newsletters and podcasts, and platforms like MDN and Stack Overflow. That said, we’ve run successful campaigns across consumer, fintech, and industries well outside tech. We know when to use the developer playbook and when a different approach is the right call.
- What does the engagement look like day-to-day?
- We start with a GTM strategy session, getting aligned on ICP, channel priorities, messaging, and what success looks like before spending a dollar. From there we build and launch campaigns, negotiate placements, and manage everything on an ongoing basis. You get regular performance updates with honest assessments: what’s working, what’s not, and what we’re testing next. The pace is high; the communication is direct.
- Are you the right fit for an early-stage company?
- It depends on where you are. We work with early-stage companies when there’s clarity on the product, a defined target audience, and a real budget to put to work. If you’re still figuring out what you’re selling or who you’re selling it to, we’re probably not the right fit yet. Paid media won’t solve a positioning problem. When you’re ready to grow, we are too.
- How do I get started?
- Fill out the form below or reach out directly. We’ll set up an intro call to understand your goals, current channels, and where you’re trying to go. If there’s a clear fit, we’ll outline what an engagement looks like from there. No deck, no sales process. Just a straight conversation.
Still have questions? Let's talk.