The growth partner for companies ready to scale.
We start with GTM strategy, then execute across the channels that actually reach your audience. From Reddit and LinkedIn to developer networks, podcasts, and direct placements. No account managers. Just Matthew, working directly with your team.
About the Founder
Matthew Kammerer
Matthew Kammerer founded Promoted after 16 years at BuySellAds, where he led a 20-person media team and built long-term relationships with some of the most recognized brands in tech.
He's worked alongside growth teams at Slack, Atlassian, New Relic, and others. He's built Promoted to be the agency he always wished existed: founder-led, execution-focused, and deeply fluent in the channels that matter for technical, developer, and complex audiences. Experienced enough to know when a completely different playbook is the right call.
When you work with Promoted, you work with Matthew. That's by design.
How We Work
Strategy, execution, iteration.
Strategy First
Before we spend a dollar, we map your GTM: ICP, channels, messaging, and what success looks like. This is where most agencies skip ahead. We don’t.
Then We Execute
We run campaigns across paid social, search, niche ad networks, podcast sponsorships, direct email buys, and conference partnerships. If your audience is online somewhere, we know how to reach them there. Our experience saves you time and money.
We Stay in It With You
Performance data, honest assessment, and fast iteration. Every week. We tell you what’s working, what’s not, and what we’re testing next.
Who We Work With
Companies at an inflection point.
We work with companies at an inflection point, whether that's a Series A with a three-person marketing team and a growth mandate, an AI platform scaling past product-market fit, or an established brand entering a new channel for the first time.
Our clients have included B2B SaaS companies, developer tools, fintech platforms, consumer apps, and brands in industries most agencies don't have a playbook for. The common thread isn't the vertical. It's the need for an execution partner who can move fast, test smart, and operate like a member of the team.
We're probably not the right fit if you're pre-revenue or still figuring out what you're selling. When you're ready to grow, we are too.
Client Signals
- Post-PMF with defined ICP
- Real growth goals, not just awareness
- Small or overstretched marketing team
- Testing a new channel or market
- Needs a partner, not a vendor
Why Promoted
Not your typical agency.
Who you're working with
Others: Account manager who reports to a strategist who has a fractional team
Promoted: Matthew directly, every time
Channel knowledge
Others: Broad but surface-level
Promoted: Deep, especially technical & developer channels
Strategy
Others: Templated onboarding, generic playbook
Promoted: Built from scratch around your ICP and goals
Transparency
Others: Glossy reports, hard to read
Promoted: Plain-language weekly updates: what worked, what didn’t
Flexibility
Others: 6-month minimums, rigid scope
Promoted: Engagement structured around your needs
Niche channels
Others: Often skipped. Not in their toolkit.
Promoted: Reddit, dev networks, podcasts, direct buys. Core competency.
FAQ
Common questions
What you probably want to know before reaching out.
Still have questions? Let's talk.