Case Study
How Bolt.new Cut Ad Costs 17% While Accessing Previously Unavailable Premium Inventory
When your marketing team is stretched thin but growth can't wait, you need partners who function as true extensions of your team—not just order-takers.
Client Overview
Bolt.new is a web-based tool that lets you create websites, apps, or prototypes by giving instructions in natural language.
The Challenge
The Startup Dilemma
Bolt.new faced the common startup challenge: a lean team with growing responsibilities and limited time. They needed to scale their marketing efforts but didn't have the bandwidth to drive media buying execution themselves.
Limited Time
Small team juggling multiple priorities
Growth Pressure
Needed to scale marketing quickly
Strategic Vision
Knew where to go but needed execution support
The Partnership Approach
Extension, Not Agency
Instead of traditional agency oversight, Promoted integrated directly into Bolt.new's strategy and execution. We became an extension of their marketing team, bringing both strategic insights and execution expertise.
"Promoted worked more like an extension of our team than just an agency. I knew where I wanted to go strategically, but I didn't have the bandwidth to drive the media buying execution myself. They didn't just take orders—they brought insights about our audiences and made sure we were buying the right media, not just available media."
Mitchell Wright
Head of Marketing, Bolt.new
Key Results
Cost savings on ads across a community platform and launch site where makers and entrepreneurs showcase new products, tools, and startups
Secured exclusive Adobe Behance advertising access—first time offered in 10+ years
3 days from contract signature to first media plan
17 days later we launched native in-email and on-site advertising that drove results
Every publisher opportunity was negotiated before presenting for final approval, saving time and money
The Promoted Advantage
A Decade of Expertise
"After buying media at scale for over a decade, we know what rates should actually be, not just what's on the rate card. For Bolt.new, this meant immediate cost savings and access to inventory that most agencies can't secure. When you're competing for creator and developer mindshare, getting first-mover access to platforms like Behance becomes a significant competitive advantage."
Matthew Kammerer
Managing Partner, Promoted
What Sets Us Apart
Decade of media buying expertise delivers both immediate cost efficiencies and strategic advantages
Know what rates should actually be, not just what's on the rate card
Access to premium inventory that most agencies can't secure
Function as true extensions of your team—not just order-takers
Bring insights about your audiences to ensure you're buying the right media
Why Work With Promoted
When your marketing team is stretched thin but growth can't wait, you need partners who function as true extensions of your team—not just order-takers.
Immediate Cost Efficiencies
Our decade of media buying experience means you save money from day one through better negotiation and rate knowledge.
Strategic Advantages
Access premium inventory your competitors can't reach, giving you a competitive edge in your market.
Lightspeed Execution
From contract to campaign launch in weeks, not months. We move at startup speed.
Strategic Partnership
We bring insights and strategy, not just execution—ensuring you're buying the right media for your goals.
Ready to cut costs and access premium inventory?
Let's discuss how Promoted's decade of media buying expertise can deliver immediate cost efficiencies and strategic advantages your competitors can't access.