Monday, February 17, 2025

Introducing Promoted

Matthew Kammerer
Promoted

In 2007, BuySellAds began with a straightforward mission: streamline advertising. Direct ad sales can be tough. Trafficking, reporting, invoicing, and all those moving pieces often chip away at profitability. Yet from the start, we knew that telling a compelling story and creating a premium experience was the real differentiator.

Back then, we stuck to self-serve. But one day, an advertiser insisted on a call. They wanted us to spend their money for them. That single conversation propelled me into a decade-long career in ad sales, setting the stage for everything that followed.

Fast-forward ten years, and we’ve worked across industries and platforms, helping advertisers like Shutterstock, New Relic, Atlassian, and Slack find and scale their core audiences. We’ve seen marketing budgets swing between CMOs and CFOs, teams shrink as they’re asked to do more with less, and a rising realization that bottom-funnel tactics like Google Search can’t scale indefinitely on their own.

In the midst of all this, something became crystal clear: over the years, we’ve developed deep marketing strategy and execution skills. It goes far beyond simply placing ads. And we knew the time had come to offer that expertise in a more comprehensive way.

Today, we’re thrilled to introduce Promoted.com, our new advertiser-focused agency.

Over the past year, we’ve quietly been working with companies like Writer, Bitkey, Agent.ai, and Fold to provide a holistic approach to their campaigns. We start by digging into the bigger picture: goals, audiences, brand storytelling. Then execute at the highest possible caliber. We understand how contextual ads spark demand, while behavioral media captures and sustains it. For the first time, we’re delivering full-stack solutions, backed by robust attribution and insights, to drive the best possible results.

So if you need an experienced, trusted hand to scale your paid media program without hiring an entire team of growth marketers, or if you just want to talk shop, let’s chat.

Don’t just hire an agency. Hire a partner.