Data Interpretation Note
Spend figures reflect only what can be measured and modeled via MediaRadar and should be treated as directional estimates, not precise totals. This methodology typically underrepresents spend in walled gardens (search, social) and certain direct buys, so actual investment is likely higher across all competitors.
Apr 2025 – Mar 2026 · Source: MediaRadar · Generated April 28, 2026
Base44
$19.2M
est. total spend
Bubble
$3.2M
est. total spend
Lovable
$1.5M
est. total spend
Replit
$3.0M
est. total spend
Share of estimated spend by media type · hover for dollar amounts
Estimated USD spend
Estimated spend by channel — channels with no measured spend across all competitors are excluded
| Channel | Base44 | Bubble | Lovable | Replit |
|---|---|---|---|---|
| Online Video | $8.1M | $7K | $1.5M | $2.9M |
| Network TV | $9.1M | — | — | — |
| $770K | $2.5M | — | $6K | |
| $823K | $475K | — | $49K | |
| Twitter / X | $2K | $222K | $18K | $990 |
| Podcast | $190K | — | — | — |
| Cable TV | $171K | — | — | — |
| Native | $55K | — | — | — |
| OTT | $10K | — | — | $23K |
| Display | $3K | $104 | $4 | $508 |
| Total | $19.2M | $3.2M | $1.5M | $3.0M |