Bolt.new

Brand assets

Logo

Bolt.new logo — Blue
BlueDownload SVG
Bolt.new logo — White
WhiteDownload SVG
Bolt.new logo — Black
BlackDownload SVG

Tone of voice guide

Open Google Doc

The TOV guide covers our core voice tenets, editorial guidelines, and formatting standards. All ad copy should align with it before submission — use Claude to spot-check drafts against the guide.

Once

Set up the project

  1. 1Go to claude.ai/projects and create a new Project called “Bolt.new ad copy”.
  2. 2Add the TOV guide to the project knowledge — either upload a PDF export or paste the doc contents.
Every review

Review a draft

  1. 1Copy the starter prompt below, fill in the channel, audience, and draft.
  2. 2Paste it into a new chat inside the project. Apply the flagged revisions and re-run if needed.
  3. 3Submit the revised copy for final approval.
Starter prompt
Review the ad copy below against the Bolt.new tone of voice guide in this project's knowledge.

Channel / placement: [e.g. Google Search RSA, YouTube pre-roll, Meta static]
Audience: [e.g. indie developers, product managers]

Draft:
"""
[paste copy here]
"""

For each issue, quote the line, name the voice tenet or editorial rule it breaks, and suggest a tighter revision. If the draft is already on-brand, say so and flag the strongest line.

What good looks like

A reference for the creative bar we’re aiming for. Use this as a benchmark when concepting, scripting, and editing new spots.

Tone
Conversational and personable, with a touch of authority. Direct, confident delivery.
Craft
Sleek visual effects. Product shots that are clean and quick — hard to pull off, worth the effort.
Avoid
Over-the-top tech-fluencer energy. No Mr Beast-ish theatrics — let the product and the delivery do the work.