Bolt.new

Brand assets

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Tone of voice guide

The Bolt.new TOV guide covers our core voice tenets, editorial guidelines, and formatting standards. All ad copy should align with this guide before submission.

Download PDF

Copy review workflow

Use Claude to spot-check ad copy against the TOV guide before submitting for approval.

  1. 1Go to claude.ai and create a new Project. Upload the TOV guide (downloaded above) to the project knowledge.
  2. 2Paste your ad copy draft into the project chat and ask Claude to review it against the Bolt.new tone of voice guidelines.
  3. 3Review the feedback, adjust your copy, and submit for final approval.